The Mackay Laneway project was a creative initiative that started with a few local artists who wanted to give the 5th Lane in the Mackay City Centre a ‘make-over’, providing a once unloved space a new lease on life.

As the project grew so did the vision for what could be done in this space. The collaboration between art and technology grew from a meeting with the project manager Jodie Kearns (Connolly). The aim was to increase the foot traffic into the laneway and the city centre. With the use of Augmented Reality experiences I was able to provide a unique user interaction; one that would last beyond the intial launch night and that could also be changed over time so that visitors would have something to come back and see in the future.

Currently there are seven augmented pieces of art in the 5th Laneway that add another dimension to the art itself. Most of the animated Augmented Reality experiences were created in collaboration with the artists and with the final results being loved by many.

Below is some of the amazing artwork that was done by both local artists and guest artists that were brought in and offered some invaluable training and tips to the local artists.